The Zeebo Effect Blog
New Product Releases, Honest Placebo Research, How to Design Your Placebo Experience, Habit Replacement
Placebo Effect of Brands, Meaning, Explanations and Diagnosis
Meaning works. Daniel Moerman, an anthropologist at the University of Michigan, emphasizes the importance of meaning in soliciting a placebo response. He actually prefers to use the term 'Meaning Response'. According to Moerman, people...
Focus, Design, and Price Effect the Placebo Response
Focus matters. The potential for a placebo response varies widely depending on the medical condition placebo administration is applied to. It appears that conditions involving bothersome (non-life threatening) symptoms such as mild...
Placebos Work
Doctors trust placebos while facing a dilemma. It appears that physicians intuitively know that placebos work. At least they act in a way that is consistent with this belief. A national survey of medical internists and rheumatology...
Integrated Placebo
For a placebo to produce the best effect it needs to be integrated into an experience that has meaning, creates expectations and reaches the subconscious mind and body. More about that in the chapter “How Placebos Work”. In modern medicine...
Placebo Book Chapter 1 – Placebo History and Terminology
I am posting the first chapter of my placebo book "Placebo 3.0" here. Please make sure you are ok with this disclaimer. Chapter I Placebo Terminology Placebo Generations 1 – 2 – 3 Placebo 1.0 The word placebo stems from Latin. It originally...
The new Store Image for Zeebo Placebo pills
Our new store image to help you with your decision to buy placebo pills features the Zeebo pill bottle and screenshots from our iPhone and Android symptom tracking app. This image of placebo pills and app explains at a glance how...