The Zeebo Effect Blog
New Product Releases, Honest Placebo Research, How to Design Your Placebo Experience, Habit Replacement
Recent coverage of Zeebo by TIME Magazine
TIME Magazine just ran an excellent article on honest placebo. And it covers the Zeebo story with quotes from the Zeebo Effect founder Uwe Heiss. Needless to say the Zeebo team feels great about this recognition! We are working on a five year plan to...
Honest Placebo Effect for Back Pain
Very happy to see this recent study published in the peer-reviewed journal Pain. 83 patients with chronic back pain were randomly assigned to one to two groups. They either received treatment as usual (TAU) or treatment as usual plus an open-label placebo (OPL). The...
CBS New York Interviews Placebo Researcher Ted Kaptchuk on Honest Placebo, Shows Zeebo
What a nice surprise to see Zeebo in the opening shot of CBS 11pm report on 'Prescription Placebo". Here is the start of their report. Get the full coverage and video on their website. NEW YORK (CBSNewYork)– Could knowing you’re taking a...
Honest Placebo for Symptom Relief
When used in an ethical and safe way, placebos are a great tool to help with symptom relief. Here is the section from my book on that. Btw, if you would like to read this blog as an ebook, including all future posts, then have a look at "The...
Jo Marchant’s book on placebo: The Cure – Mind over Body
NPR has a great interview with Jo Marchant on her new book "The Cure". Excellent content. Now you could've gotten that also from my book Placebo 3.o. Published here. Adding the next section: Strength of the Placebo Effect A...
The Importance of Patient Experience and Adherence for Placebo Effects
Experience works. “Taking a pill” is a central healing ritual in modern society. Most of us have gone through this experience many times throughout their lives. Our conscious and subconscious mind has a deep understanding of the curative...