The Zeebo Effect Blog
New Product Releases, Honest Placebo Research, How to Design Your Placebo Experience, Habit Replacement
Recent coverage of Zeebo by TIME Magazine
TIME Magazine just ran an excellent article on honest placebo. And it covers the Zeebo story with quotes from the Zeebo Effect founder Uwe Heiss. Needless to say the Zeebo team feels great about this recognition! We are working on a five year plan to...
The Placebo Diet?
Slate Magazine thinks so. There is some solid data support that diets work mainly because of the placebo effect. That's great news. Design a diet that is safe. When it comes to building muscle mass, try a well designed placebo experience first before getting those...
Expanding the Original Open Label Placebo Study for IBS
I am very happy to read that Ted Kaptchuk's team at the Harvard is going to replicate and expand their 2010 study on Open Label Placebo for IBS. Their innovative study design is also applicable for other conditions, such as lower back pain. I...
Can placebo effects play out in our pets?
When pets respond to placebo it not just that they were getting better anyways. The placebo effect might play out in our pets via a strong relationship with their owner based on the pet’s emotional intelligence and trust.
Honest Placebo Effect for Back Pain
Very happy to see this recent study published in the peer-reviewed journal Pain. 83 patients with chronic back pain were randomly assigned to one to two groups. They either received treatment as usual (TAU) or treatment as usual plus an open-label placebo (OPL). The...
CBS New York Interviews Placebo Researcher Ted Kaptchuk on Honest Placebo, Shows Zeebo
What a nice surprise to see Zeebo in the opening shot of CBS 11pm report on 'Prescription Placebo". Here is the start of their report. Get the full coverage and video on their website. NEW YORK (CBSNewYork)– Could knowing you’re taking a...