The Zeebo Effect Blog
New Product Releases, Honest Placebo Research, How to Design Your Placebo Experience, Habit Replacement
Honest Placebo for Symptom Relief
When used in an ethical and safe way, placebos are a great tool to help with symptom relief. Here is the section from my book on that. Btw, if you would like to read this blog as an ebook, including all future posts, then have a look at "The...
Jo Marchant’s book on placebo: The Cure – Mind over Body
NPR has a great interview with Jo Marchant on her new book "The Cure". Excellent content. Now you could've gotten that also from my book Placebo 3.o. Published here. Adding the next section: Strength of the Placebo Effect A...
The Importance of Patient Experience and Adherence for Placebo Effects
Experience works. “Taking a pill” is a central healing ritual in modern society. Most of us have gone through this experience many times throughout their lives. Our conscious and subconscious mind has a deep understanding of the curative...
Placebo Effect of Brands, Meaning, Explanations and Diagnosis
Meaning works. Daniel Moerman, an anthropologist at the University of Michigan, emphasizes the importance of meaning in soliciting a placebo response. He actually prefers to use the term 'Meaning Response'. According to Moerman, people...
Focus, Design, and Price Effect the Placebo Response
Focus matters. The potential for a placebo response varies widely depending on the medical condition placebo administration is applied to. It appears that conditions involving bothersome (non-life threatening) symptoms such as mild...
Placebos Work
Doctors trust placebos while facing a dilemma. It appears that physicians intuitively know that placebos work. At least they act in a way that is consistent with this belief. A national survey of medical internists and rheumatology...