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The Gummy Bear Effect – Why I Decided to Make Honest Placebo Pills

by Uwe Heiss | May 22, 2015 | Honest Placebo Pills | 0 comments

I had my first experience with placebos when I was very young. This is one of my very first memories. Whenever I had a minor injury as a child, my mother would place a Haribo® Gummy Bear on the boo-boo, the site of pain. She would tell me that “this gummy bear helps...
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