The Zeebo Effect Blog
New Product Releases, Honest Placebo Research, How to Design Your Placebo Experience, Habit Replacement
Are placebos the only sleep aid that really counts?
Really interesting article today by Ben Locwin, Ph.D., on the Genetic Literacy Project. Ben asks, "Is natural sleep the only kind that counts"? If yes, this would provide a very interesting position for placebos. After all, placebo-induced...
Book Placebo 3.0 – Intro
Hi folks, I decided to work on my book Placebo 3.o in public. I am posting the intro here. My plan is to publish a new section each week. The final version will be available as ebook and in print. I hope you find this new perspective on placebos interesting and...
Placebo Effect and Genetics: Do you have Placebo Response Ability?
Great article on genetics and the placebo effect. I think this topic is worth researching. A peer approach would be my preferred option. Anybody interested in finding out if they have the genes for placebo-response-ability? ...
The Gummy Bear Effect – Why I Decided to Make Honest Placebo Pills
I had my first experience with placebos when I was very young. This is one of my very first memories. Whenever I had a minor injury as a child, my mother would place a Haribo® Gummy Bear on the boo-boo, the site of pain. She would tell me...
Making Honest Placebo Pills
Anyone can make a placebo, right? Some say, “Placebos are sugar pills.” A sugar pill can be a placebo. Just take a Tic Tac. Turns out expectations matter when it comes to placebos. So we made Zeebo Relief – the Honest Placebo pill that has all the features of a great placebo.