The Zeebo Effect Blog
New Product Releases, Honest Placebo Research, How to Design Your Placebo Experience, Habit Replacement
Are placebos the only sleep aid that really counts?
Really interesting article today by Ben Locwin, Ph.D., on the Genetic Literacy Project. Ben asks, "Is natural sleep the only kind that counts"? If yes, this would provide a very interesting position for placebos. After all, placebo-induced...
The Gummy Bear Effect – Why I Decided to Make Honest Placebo Pills
I had my first experience with placebos when I was very young. This is one of my very first memories. Whenever I had a minor injury as a child, my mother would place a Haribo® Gummy Bear on the boo-boo, the site of pain. She would tell me...
Making Honest Placebo Pills
Anyone can make a placebo, right? Some say, “Placebos are sugar pills.” A sugar pill can be a placebo. Just take a Tic Tac. Turns out expectations matter when it comes to placebos. So we made Zeebo Relief – the Honest Placebo pill that has all the features of a great placebo.