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Placebos Work

Doctors trust placebos while facing a dilemma. It appears that physicians intuitively know that placebos work. At least they act in a way that is consistent with this belief. A national survey of medical internists and rheumatology specialists in the US (Tilburt,...

Integrated Placebo

For a placebo to produce the best effect it needs to be integrated into an experience that has meaning, creates expectations and reaches the subconscious mind and body. More about that in the chapter “How Placebos Work”. In modern medicine meaning usually based on a...